How it works

You record. We run the entire machine.

Here’s the honest, full walkthrough: every stage, and exactly how little of it lands on you. If you’re worried this is a second job, this page is for you. Jump to the 5 steps ↓

The effort split

Almost none of this is your job.

You bring the audience and the expertise. We do everything else that turns it into a running course, and we don’t produce it until your audience has actually bought.

We handle
  • Audience research, to find what your fans will actually pay for
  • The exact course topic, mapped to real demand
  • The price, set with you from what your audience pays
  • The script, a fill-in-the-blanks outline
  • Editing & design
  • Your landing page
  • The course platform & login
  • Payments & checkout
  • Email to your audience
  • The full launch, end to end
  • Student support, run by us
You do
Share what
you know.

A call to hand off the details, then you record your lessons from our script, however you already create: on camera, at the mic, or over slides. That’s the one part only you can do. The rest is ours.

The full process

Every stage, and who owns it.

Five stages from first look to a launched course. You’re really only hands-on in one of them.

1

We map your course

We study your audience, wherever they follow you, and research what they’ll actually pay for, then map out the exact course, help you set the price, and write the fill-in-the-blanks script. No blank page, no curriculum planning on your end.

Your part: nothing
2

The kickoff call

We hop on a call so you can walk us through your angle and your audience, and we ask a few questions. That’s the handoff. However much back-and-forth it takes to get it right, we drive it, and there are no standing meetings after this.

Your part: a kickoff call
3

We pre-sell it, before you record a thing

We build a sales page and open a founding-cohort pre-sale to your audience. You give them one heads-up; we run the rest. If not enough buy, nothing gets built and you’ve spent nothing, so you carry the money risk of none of it.

Your part: a quick heads-up
4

You record

Only once it’s sold do you record, however you already create: on camera, at the mic, or narrated over slides. Straight from our script, raw and messy, one take per section is fine. It’s the one real bit of work, and it’s far less than making your usual content. Not a second job.

Your part: record
Fears, handled

The worries that stop most creators.

The honest answers to the reasons people almost don’t start.

Do I have to write, or be good on camera?

No to either. We write the full script as a fill-in-the-blanks outline, and you record however you already create: on camera, at the mic, or narrated over slides. Raw and messy is what we want, one take is fine, no studio or editing skills. You supply what you know; we supply the words, the structure, and all the polish.

Honestly, how much work is this for me?

A kickoff call, a quick heads-up to your audience for the pre-sale, and recording your lessons from our script. Some creators need a little more back-and-forth and some less, but it’s always the small part, and it’s front-loaded: once you’ve recorded, you’re essentially done. Everything else, the build, the launch, and the running of it, is on us.

Do I get a say in the price and how it’s positioned?

Yes. We recommend a price based on what your audience actually pays in your niche, but you approve it, and the sales page, and the final course, before anything goes live to your people. Nothing ships to your audience without your sign-off.

How do I know the course will be good enough for my audience?

You approve the final edit before launch. Your audience’s trust is the whole asset, and we only get paid if they stay happy and it keeps selling, so protecting it is our incentive too. Nothing goes out in your name that doesn’t sound like you: no hype, no fake scarcity.

Who owns the course and my audience?

You do, always. Your content, your brand, and your audience list are yours, not ours. We build and run the platform, but if you ever want to leave, we help you export everything and walk away clean. No lock-in, no holding your audience hostage.

Do you work with everyone who applies?

No, and that’s deliberate. We only build a few courses at a time, so we look for a real match: an engaged audience, a topic they’d genuinely pay to learn, and a creator we’d enjoy working with. If it’s not a fit, or not the right moment, we’ll say so plainly. Timing changes, so a no today isn’t a no forever.

What if it doesn’t sell?

You’ve lost nothing. We pre-sell to your audience before you record or we produce a thing, so if the demand isn’t there, nothing gets built and you’ve spent no money and almost no time.

See it real

Eleven demo courses, built end to end.

Not slides. Each of these is a full demo, a live sales page and a members' area you can log into, built in a different niche. Click any one and look inside.

Built end to end by us as demos, with illustrative instructors. It's the exact live system that will run your course, only in your niche, your brand, and your voice.

See what your audience’s version looks like.

A free Yield Audit: we look at your audience, work out what a course could look like, and help you price it. Then we talk it through and see if we're a fit.

We take on only a few creators at a time, so send your channel or account and we'll be straight with you.

We personally review every submission, and you'll hear back from An or Maja. Not a bot, not a form letter.

Prefer to just talk? Email us at [email protected].

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